The Social Conference is a leading conference on the impact and future of social media in the business community. They inspire participants to strengthen their business by harnessing the power of the social web. The Social Conference does not only look beyond the hypes and trends, they want to share the knowledge and strategies of corporate experts and leading academics with its visitors.
The sixth anniversary of The Social Conference 2013 is about Social in Business. Curious about this event and what speakers like Peter Kim (R/GA), Tan Lam (Airbnb), Richard Millington (Feverbee), our own Marian Spier (TEDx) or Nathalie Nahai (The Web Psychologist) have to say about social? I invite you to have a peek!
Chief Solutions Architect @DachisGroup
Social Business and Beyond
Create business values from the inside out. The power of social media has moved from institutions to individuals which means you have to start with the people to create a business culture. 1. When you create start with culture. 2. communicate through compelling tools. 3. Unite people and activate them by creating meaningful relationships. 4. Cultivate your loyalist into advocates for your business.
Social Media Manager Airbnb
Connection Hyperinflation – where’s the value?
Content should be meaningful. Think of creating good content like you write your own obituary: if you understand your own obituary you have a powerful kind of storytelling. Maybe it sounds a bit morbid but an obituary only highlights what actually matters.
Manager at Accenture Interactive
Social at Scale
Within accenture we use a lot of collaboration tools. If we need some inspiration or help we post a question within our group and we help each other to create ideas. So don’t forget the knowledge within the company, you don’t have to outsource everything.
Thijs, Peter & Arnoud
The digital agency of the future
Agencies have to differentiate themselves by providing experience and transformative services.
Campaignleader at D66
Social media in politics
Bij D66 maken we actief gebruik van social media. We gaan niet alleen in gesprek met de volgers, maar gebruiken het ook voor webcare en tijdens campagnes om mensen naar de stembus te krijgen. Ik merk wel dat het echt learning by doing is. Met vallen en opstaan komen we er. Voor de komende jaren zal D66 zich meer op social media richten en vooral tijdens campagnes. Voornamelijk omdat onze doelgroep hier te vinden is. D66 heeft de jongste doelgroep en wij willen ons aansluiten bij deze waarden.
The TEDxAmsterdam experience
Data is belangrijk. Maar uiteindelijk is social all about people. Steker nog, voor TEDx is het all about connecting.
How to use social science to increase activity
When people join your community, socialise them. People usually join a community because of information needs. If you socialise them they return on daily basis.
Web Psychology & Digital Strategy
Going Social: The Psychology of Online Influence
Social media in organisations engender a sense of belonging. Its use can reflect and change an organisations culture and can act as an alternative social structure.